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Key learnings from Workboard's CEO, Dierdre Paknad, on managing explosive business growth during the pandemic
Q&A

Deidre Paknad: Redefining success metrics

The WorkBoard CEO opens up about her ever-changing role, key metrics, and more

I shared what the next "version" of my role was at our annual kickoff meeting, including what I would stop, start or keep doing. Thinking it through is cathartic.– Deidre Paknad, CEO, WorkBoard

What is hardest about each of these transitions on the journey is ensuring the things that bring you joy stay in your mix (for me it’s customer conversations) and that you’re clear and intentional on the places where you will remain engaged or your buy-in is needed. Your involvement can’t be hit and run or random as you get larger; the team has to know where and how you will participate so they can predict, prepare, and benefit from it.

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Portrait of LTK's Co-Founder and President, Amber Venz Box
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Brand new: How a new identity became a unifying force for LTK

A corporate rebrand can be hard and risky; this creator-guided commerce high-flier shows how to do it well.

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