
Overview
Aaron joined SoftBank Investment Advisers in 2019. He began his career at KKR & Co. in San Francisco, where he was first exposed to frontier technologies. This led to him co-founding ParaFi Capital in 2017, now a leading blockchain investment firm with early investments in Coinbase, Robinhood, and Polymarket. Based in New York City, Aaron is focused on the generative AI, e-commerce, and blockchain sectors.
Region
Q&A
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What drew you to venture capital?
I have an insatiable curiosity about the future and a desire to help shape it. Earlier in my career at KKR, I invested across the capital structure in sectors like industrials, retail, and technology. Over time, I realized my interest wasn’t in the incumbent businesses we were funding, but in the new companies and ideas that could one day disrupt them. SBIA gave me a global platform to lean into that interest, partnering with visionary founders from around the world and helping scale companies defining the next era of technology.
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What sets SBIA apart from other venture firms?
It all starts with Masa. I am inspired by his incredible vision, courage, and boldness, along with his ability to act on that vision. For example, Masa voiced his AI thesis in the early 2000s, long before the technology became attractive to most investors or the general public.
Additionally, unlike most funds with fixed lifespans and pressure for short-term results or immediate liquidity, we back generational founders with multi-decade time horizons.
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What sectors are you focused on right now?
Since joining SoftBank, I’ve been fortunate to lead or support investments in iconic companies like Fanatics, Coupang, and Flipkart. That work sharpened my understanding of consumer behavior at scale and trained me to spot inflection points before they show up in the data.
More recently, my focus shifted toward the generative AI revolution. In 2022, I was part of the SoftBank team that initiated research in the space, and since then, we’ve backed category-defining companies building verticalized applications across consumer, finance, media, and data infrastructure, including Perplexity, AlphaSense, Runway, and Databricks.
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What can founders expect when working with you?
Startups rarely grow in a straight line, so I'm here to help founders navigate the inevitable zigzags with empathy, patience, and creativity. I also bring deep experience across every type of major asset class, which allows me to help companies in ways that go beyond traditional venture capital.
My role is to be a sounding board. Founders are the true experts in their business. I listen closely and constructively challenge, but my goal is to help teams find their own solutions.
Startups rarely grow in a straight line, so I'm here to help founders navigate the inevitable zigzags with empathy, patience, and creativity.
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What do you consider to be your biggest professional strength?
I pride myself in identifying generational trends before they go mainstream. In 2015, I pitched KKR on Bitcoin when it was trading under $200. In 2022, I helped to initiate SoftBank’s research into generative AI ahead of the launch of ChatGPT, laying the groundwork for several of our AI investments.