Ziyad Al Ashaikh

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How did your career in banking and investing start?

I was always drawn to the dynamism and constant change of banking. I studied financial management in college, which led me to pursue jobs focused on finance, money markets, debt capital, and equity capital markets. After spending several years at various institutions, I joined SoftBank Investment Advisers. My current role is to help the Vision Fund’s portfolio companies enter the Saudi Arabian market.

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What are some opportunities that technology brings to Saudi Arabia?

Saudi Arabia is committed to growing its health, education, infrastructure, recreation, and tourism spaces with a development plan called Vision 2030. I’m thrilled that Vision Fund portfolio companies will help broaden those sectors through technological advancements. I believe our investments, specifically in artificial intelligence, will give women and men more access to educational and professional opportunities. I believe these new technologies will help drive a more inclusive society—one that individuals feel they’re able to contribute to and help shape. There’s a lot of personal fulfillment that comes with that contribution.

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On the flip side, what are the opportunities that the Saudi Arabian market offers founders?

There’s a massive opportunity for disruption across a range of industries in Saudi Arabia. SBIA has invested in a lot of companies that I believe are well positioned to capitalize on this opportunity, and we’re helping them do so. We’re well equipped with resources and a deep understanding of this market, which we leverage to help introduce new and disruptive companies. It’s been exciting to watch companies flourish in this region.

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What are some core principles that have helped you succeed?

I believe the most important principles are a strong moral character, teamwork, and genuine relationships. It’s also important to always do the right thing. I think the team I work with fosters a culture of trust, credibility, and integrity.