Toggle Menu
© 2023 SB Investment Advisers (UK) Limited

Sōzō Pulse

Every quarter, we survey different leaders at our portfolio companies on pressing issues. Our interactive data experience lets you explore the results in detail.

SURVEY
CMOs - Q3 2022

CMOs weigh in on top spending priorities, the structure of their teams, and more

1 of 13

Marketing team size as a percentage of total workforce

  • Up to 2%
  • 3-5%
  • 6-9%
  • 10-15%
  • 16% or higher
Compare by
All answers

2 of 13

Marketing team budget as a percentage of revenue

  • Up to 1%
  • 2-5%
  • 6-9%
  • 10-15%
  • 16% or higher
Compare by
All answers

3 of 13

Top area of marketing by dollars spent

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
Compare by
All answers

4 of 13

Top area of marketing by level of satisfaction

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
Compare by
All answers

5 of 13

Percentage of marketing budget that goes to outside agencies

  • Up to 5%
  • 6-10%
  • 11-20%
  • 21-50%
  • More than 50%
Compare by
All answers

6 of 13

How companies' marketing budgets changed in 2022 compared to 2021

  • Grew by 25% or more
  • Grew by up to 25%
  • No change
  • Shrank by up to 25%
  • Shrank by 25% or more
Compare by
All answers

7 of 13

How companies adjusted those budgets since the beginning of the year

  • Increased it
  • No change
  • Reduced by up to 10%
  • Reduced by up to 25%
  • Reduced by up to 50%
  • Reduced by more than 50%
Compare by
All answers

8 of 13

Top areas of marketing that companies plan to spend more on

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
Compare by
All answers

9 of 13

Top areas of marketing that companies plan to spend less on

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
Compare by
All answers

10 of 13

Does marketing have the talent and resources to succeed?

  • Yes
  • No
Compare by
0%
All answers

11 of 13

Does marketing have adequate support from the CEO?

  • Yes
  • No
Compare by
0%
All answers

12 of 13

The media's sentiment toward tech is:

  • Positive
  • Negative
  • Neutral
Compare by
0%
All answers

13 of 13

The media's sentiment toward your company is:

  • Positive
  • Negative
  • Neutral
Compare by
0%
All answers

More Data