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Sōzō Pulse
Every quarter, we survey different leaders at our portfolio companies on pressing issues. Our interactive data experience lets you explore the results in detail.
SURVEY
CMOs - Q3 2022
CMOs weigh in on top spending priorities, the structure of their teams, and more
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Marketing team size as a percentage of total workforce
- Up to 2%
- 3-5%
- 6-9%
- 10-15%
- 16% or higher
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Marketing team budget as a percentage of revenue
- Up to 1%
- 2-5%
- 6-9%
- 10-15%
- 16% or higher
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Top area of marketing by dollars spent
- Brand
- Product
- Performance/demand generation
- PR
- Content
- Other
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Top area of marketing by level of satisfaction
- Brand
- Product
- Performance/demand generation
- PR
- Content
- Other
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Percentage of marketing budget that goes to outside agencies
- Up to 5%
- 6-10%
- 11-20%
- 21-50%
- More than 50%
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How companies' marketing budgets changed in 2022 compared to 2021
- Grew by 25% or more
- Grew by up to 25%
- No change
- Shrank by up to 25%
- Shrank by 25% or more
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How companies adjusted those budgets since the beginning of the year
- Increased it
- No change
- Reduced by up to 10%
- Reduced by up to 25%
- Reduced by up to 50%
- Reduced by more than 50%
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Top areas of marketing that companies plan to spend more on
- Brand
- Product
- Performance/demand generation
- PR
- Content
- Other
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Top areas of marketing that companies plan to spend less on
- Brand
- Product
- Performance/demand generation
- PR
- Content
- Other
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Does marketing have the talent and resources to succeed?
- Yes
- No
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Does marketing have adequate support from the CEO?
- Yes
- No
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The media's sentiment toward tech is:
- Positive
- Negative
- Neutral
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The media's sentiment toward your company is:
- Positive
- Negative
- Neutral
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0%All answers