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Sōzō Pulse

Every quarter, we survey different leaders at our portfolio companies on pressing issues. Our interactive data experience lets you explore the results in detail.

SURVEY
CMOs - August 2022

CMOs weigh in on top spending priorities, the structure of their teams, and more

1 of 13

Marketing team size as a percentage of total workforce.

  • Up to 2%
  • 3-5%
  • 6-9%
  • 10-15%
  • 16% or higher
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2 of 13

Marketing team budget as a percentage of revenue.

  • Up to 1%
  • 2-5%
  • 6-9%
  • 10-15%
  • 16% or higher
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3 of 13

Top area of marketing by dollars spent.

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
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4 of 13

Top area of marketing by level of satisfaction.

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
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5 of 13

Percentage of marketing budget that goes to outside agencies.

  • Up to 5%
  • 6-10%
  • 11-20%
  • 21-50%
  • More than 50%
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6 of 13

How companies' marketing budgets changed in 2022 compared to 2021.

  • Grew by 25% or more
  • Grew by up to 25%
  • No change
  • Shrank by up to 25%
  • Shrank by 25% or more
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7 of 13

How companies adjusted those budgets since the beginning of the year.

  • Increased it
  • No change
  • Reduced by up to 10%
  • Reduced by up to 25%
  • Reduced by up to 50%
  • Reduced by more than 50%
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8 of 13

Top areas of marketing that companies plan to spend more on.

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
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9 of 13

Top areas of marketing that companies plan to spend less on.

  • Brand
  • Product
  • Performance/demand generation
  • PR
  • Content
  • Other
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10 of 13

Does marketing have the talent and resources to succeed?

  • Yes
  • No
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0%
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11 of 13

Does marketing have adequate support from the CEO?

  • Yes
  • No
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0%
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12 of 13

The media's sentiment toward tech is:

  • Positive
  • Negative
  • Neutral
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0%
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13 of 13

The media's sentiment toward your company is:

  • Positive
  • Negative
  • Neutral
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0%
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