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Q&A
Fetch: From startup to category leader in a crowded market
Founder and CEO Wes Schroll cracked the formula for shopping rewards success before the pandemic. Inflation has supercharged the business.
The missing ingredient was a large enough data set to understand what one consumer does across retailers. It’s what allowed us to really be different.”
In a broad-ranging conversation, edited below for length and clarity, Schroll discusses some of the key ingredients to Fetch’s success, from the constant search to remove friction for consumers and the drive to gamify rewards.
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