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Sōzō Pulse
Surveying leaders at our portfolio companies on pressing issues
Selected survey:
CFOs - Q2 2024
CFOs - Q2 2024
CHROs - Q1 2024
CEOs - Q4 2023
CTOs - Q3 2023
CFOs - Q2 2023
CHROs - Q1 2023
CEOs - Q4 2022
CFOs - Q2 2022
CHROs - Q1 2022
Benchmarking
01 of 13
Marketing team size as a percentage of total workforce
02 of 13
Marketing team budget as a percentage of revenue
03 of 13
Top area of marketing by dollars spent
04 of 13
Top area of marketing by level of satisfaction
05 of 13
Percentage of marketing budget that goes to outside agencies
Marketing during a downturn
06 of 13
How companies' marketing budgets changed in 2022 compared to 2021
07 of 13
How companies adjusted those budgets since the beginning of the year
08 of 13
Top areas of marketing that companies plan to spend more on
09 of 13
Top areas of marketing that companies plan to spend less on
Marketing inside your organization
10 of 13
Does marketing have the talent and resources to succeed?
11 of 13
Does marketing have adequate support from the CEO?
12 of 13
The media's sentiment toward tech is:
13 of 13
The media's sentiment toward your company is:
Our Analysis
Doubling down on marketing in an uncertain environment
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Survey Insights
01 of 13
Marketing team size as a percentage of total workforce
Up to 2%
3-5%
6-9%
10-15%
16% or higher
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Region
Sector
Stage
Clear
01 of 13
Marketing team size as a percentage of total workforce
02 of 13
Marketing team budget as a percentage of revenue
03 of 13
Top area of marketing by dollars spent
04 of 13
Top area of marketing by level of satisfaction
05 of 13
Percentage of marketing budget that goes to outside agencies
06 of 13
How companies' marketing budgets changed in 2022 compared to 2021
07 of 13
How companies adjusted those budgets since the beginning of the year
08 of 13
Top areas of marketing that companies plan to spend more on
09 of 13
Top areas of marketing that companies plan to spend less on
10 of 13
Does marketing have the talent and resources to succeed?
11 of 13
Does marketing have adequate support from the CEO?
12 of 13
The media's sentiment toward tech is:
13 of 13
The media's sentiment toward your company is: