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    © 2024 SB Investment Advisers (UK) Limited
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    Insights from our ecosystem

    Strategy

    SoftBank Vision Fund Asset
    Roundup

    When experience beats advice

    Four CEOs reflect on what they would — or wouldn’t — tell their younger selves
    SoftBank Vision Fund Asset
    Q&A

    Shlomo Kramer: A company builder’s playbook from the frontlines of cybersecurity

    The Cato Networks CEO discusses the industry’s constant reinvention and what keeps him going
    SoftBank Vision Fund Asset
    Q&A

    Larry Liu: The history and models behind an ecommerce success

    Why the CEO of ethnic grocer Weee! never settles for easy answers
    SoftBank Vision Fund Asset
    Roundup

    Product-market fit: How breakout startups unlock and sustain demand

    Business leaders reflect on what it takes to create products customers can’t do without
    SoftBank Vision Fund Asset
    Feature

    Whatfix: Creating a new category by making software work for everyone

    How two founders are fixing a problem everyone missed
    SoftBank Vision Fund Asset
    Q&A

    Sergio Furio: From market inefficiency to business success

    How Creditas is reinventing consumer lending in Brazil
    SoftBank Vision Fund Asset
    Roundup

    Lessons founders never forgot

    CEOs share the words of wisdom that guided their journeys
    SoftBank Vision Fund Asset
    Q&A

    Yuri Frayman: Building application performance automation one step at a time

    Seven-time founder and Cast AI CEO on why entrepreneurship never gets easier
    SoftBank Vision Fund Asset
    Q&A

    Nir Minerbi: Developing for tomorrow’s tech

    Why the CEO of Classiq Technologies is betting on software to future-proof quantum computing
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    © 2026 SB Investment Advisers (UK) Limited