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10
Goodbye, for now.
Sōzō Pulse
Year:
2026
Selected survey:
Q4 – CEOs
01 of 13
Marketing team size as a percentage of total workforce
02 of 13
Marketing team budget as a percentage of revenue
03 of 13
Top area of marketing by dollars spent
04 of 13
Top area of marketing by level of satisfaction
05 of 13
Percentage of marketing budget that goes to outside agencies
06 of 13
How companies' marketing budgets changed in 2022 compared to 2021
07 of 13
How companies adjusted those budgets since the beginning of the year
08 of 13
Top areas of marketing that companies plan to spend more on
09 of 13
Top areas of marketing that companies plan to spend less on
10 of 13
Does marketing have the talent and resources to succeed?
11 of 13
Does marketing have adequate support from the CEO?
12 of 13
The media's sentiment toward tech is:
13 of 13
The media's sentiment toward your company is:
Our Analysis
Marketing team size as a percentage of total workforce
Marketing team size as a percentage of total workforce
Marketing team budget as a percentage of revenue
Top area of marketing by dollars spent
Top area of marketing by level of satisfaction
Percentage of marketing budget that goes to outside agencies
How companies' marketing budgets changed in 2022 compared to 2021
How companies adjusted those budgets since the beginning of the year
Top areas of marketing that companies plan to spend more on
Top areas of marketing that companies plan to spend less on
Does marketing have the talent and resources to succeed?
Does marketing have adequate support from the CEO?
The media's sentiment toward tech is:
The media's sentiment toward your company is:
Compare by
01 of 13
01 of 13
Marketing team size as a percentage of total workforce
02 of 13
Marketing team budget as a percentage of revenue
03 of 13
Top area of marketing by dollars spent
04 of 13
Top area of marketing by level of satisfaction
05 of 13
Percentage of marketing budget that goes to outside agencies
06 of 13
How companies' marketing budgets changed in 2022 compared to 2021
07 of 13
How companies adjusted those budgets since the beginning of the year
08 of 13
Top areas of marketing that companies plan to spend more on
09 of 13
Top areas of marketing that companies plan to spend less on
10 of 13
Does marketing have the talent and resources to succeed?
11 of 13
Does marketing have adequate support from the CEO?
12 of 13
The media's sentiment toward tech is:
13 of 13
The media's sentiment toward your company is: