Sōzō Pulse
Surveying leaders at our portfolio companies on pressing issues
Selected survey:
CTOs - Q3 2024
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Marketing team size as a percentage of total workforce
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Marketing team budget as a percentage of revenue
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Top area of marketing by dollars spent
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Top area of marketing by level of satisfaction
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Percentage of marketing budget that goes to outside agencies
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How companies' marketing budgets changed in 2022 compared to 2021
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How companies adjusted those budgets since the beginning of the year
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Top areas of marketing that companies plan to spend more on
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Top areas of marketing that companies plan to spend less on
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Does marketing have the talent and resources to succeed?
11 of 13
Does marketing have adequate support from the CEO?
12 of 13
The media's sentiment toward tech is:
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The media's sentiment toward your company is:
Our Analysis
01 of 13
Marketing team size as a percentage of total workforce
Compare by
01 of 13
Marketing team size as a percentage of total workforce
02 of 13
Marketing team budget as a percentage of revenue
03 of 13
Top area of marketing by dollars spent
04 of 13
Top area of marketing by level of satisfaction
05 of 13
Percentage of marketing budget that goes to outside agencies
06 of 13
How companies' marketing budgets changed in 2022 compared to 2021
07 of 13
How companies adjusted those budgets since the beginning of the year
08 of 13
Top areas of marketing that companies plan to spend more on
09 of 13
Top areas of marketing that companies plan to spend less on
10 of 13
Does marketing have the talent and resources to succeed?
11 of 13
Does marketing have adequate support from the CEO?
12 of 13
The media's sentiment toward tech is:
13 of 13
The media's sentiment toward your company is: