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Doubling down on marketing in an uncertain environment
Performance marketing leads the way as high-growth startups face hiring challenges and grapple with the techlash.
Change in marketing budget in 2022 compared to 2021
Change in marketing budget since the beginning of the year
Highest priority based on marketing budget allocation
54Performance /demand generation
Area of investment CMOs are most satisfied with
32Performance /demand generation
Size of marketing budget as a percentage of revenue
Percentage of budget that goes to outside agencies
Marketing lead’s most important working relationship in the executive suite
31Head of sales
15Head of product
Marketing lead’s strongest working relationship in the executive suite
19Head of sales
23Head of product
CMOs weigh in on top spending priorities, the structure of their teams, and more
Explore the full results of our August 2022 CMO survey. Compare the results and benchmark your company.
Brand new: How a new identity became a unifying force for LTK
A corporate rebrand can be hard and risky; this creator-guided commerce high-flier shows how to do it well.