About Sōzō Insights
A knowledge-sharing platform
Sōzō, Japanese for “to imagine” and “to create”, is where we share insights from the SoftBank founder ecosystem. It is anchored by our Sōzō Insights hub where you can explore a growing library of exclusive data and in-depth stories on issues key to the entrepreneurial experience.
From founders, for founders
Sōzō Insights amplifies the voices behind the innovative companies in our global portfolio. Through quarterly surveys and firsthand conversations with founders, CEOs, and business leaders, we surface the data, trends, and strategies shaping today’s technology landscape. From trials to triumphs, entrepreneurs reveal how vision becomes reality.
A closer look at the insights we share
Behind the scenes: themes drawn from 450+ growth-stage companies
Data
Each quarter, we survey C-suite leaders on the most pressing issues shaping their decisions. Track trends over time and filter responses by region, sector, or stage using Sōzō Pulse — our dynamic data dashboard. Or dive into analyses that put the findings into context.
Trends
Stay on top of what’s shifting across the technology landscape. This section highlights emerging trends that impact how companies are built and scaled — drawn from the front lines of entrepreneurship.
Strategy
Go inside the decisions that define company-building. This section spotlights strategies leaders use to navigate inflection points — from hiring and product shifts to scaling, fundraising, and beyond — all drawn from real-world experience.
AI Stack
Learn how founders are building with AI at every layer of the stack. This section features perspectives from the leaders rethinking hardware, infrastructure, and software as they navigate the most transformative technology shift of our time.
The people and companies
behind the stories
We go straight to the source — firsthand perspectives from the leaders and operators shaping the future of business and technology.