One-on-one with WorkBoard’s CEO Deidre Paknad
Deidre Paknad opens up about the ever-changing role of the CEO, key metrics, and more
What is hardest about each of these transitions on the journey is ensuring the things that bring you joy stay in your mix (for me it’s customer conversations) and that you’re clear and intentional on the places where you will remain engaged or your buy-in is needed. Your involvement can’t be hit and run or random as you get larger; the team has to know where and how you will participate so they can predict, prepare, and benefit from it.
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A corporate rebrand can be hard and risky; this creator-guided commerce high-flier shows how to do it well.